HBA Series: Branding Basics, Keywords, & Site Design

The Heritage Business Alliance is a dedicated group of Chamber member businesses driven to support and drive the success of our Heritage business community. If you are a Heritage based business, please join us for one, or all, of this 4 part workshop series generously instructed by Rebekah Werner, owner of Unita Marketing.

The Inclusive Marketing Blueprint
A 4-Part Workshop Series to Build, Brand, and Boost Your Digital Presence

Format: One hour total. 40 minutes of instruction (recorded for future use) and 20 minutes of Q&A/discussion.

Time: 8:00 am to 9:00 am the 3rd Friday of November, December, January, and February

Session 1: Branding Basics, Keyword Research, and Website Design

• Strategy in naming your business
• Why you need a branding package and what you can expect
• Build your website for SEO (keyword research FIRST, build sitemap based on KW goals AND UX)
• Connect site with Google Analytics and Search Console (how to and why)