HBA Series: Ongoing Content Development, Client Retention

The Heritage Business Alliance is a dedicated group of Chamber member businesses driven to support and drive the success of our Heritage business community. If you are a Heritage based business, please join us for one, or all, of this 4 part workshop series generously instructed by Rebekah Werner, owner of Unita Marketing.

The Inclusive Marketing Blueprint
A 4-Part Workshop Series to Build, Brand, and Boost Your Digital Presence

Format: One hour total. 40 minutes of instruction (recorded for future use) and 20 minutes of Q&A/discussion.

Time: 8:00 am to 9:00 am the 3rd Friday of November, December, January, and February

Session #4: Ongoing Content Development for SEO Goals, Client Retention/Return

• Developing your ongoing SEO strategy
• Blogging
• Google profile optimization
• Social media posting- How often you need to post and what to post about
• Incorporating videos (use of YouTube and Reels)
• Reporting and implementing needed change to SEO strategy based on results